Search engine optimization (SEO) has seeped its way into the realm of world politics. What used to be an effective strategy for start-up businesses to reach different markets and audience age groups has now evolved into a powerful reputation-builder and campaign machinery for politicians with limited resources or inexperienced supporters.
Politicians the world over have joined the digital marketing bandwagon, using all manners of social media, video ads, blogs, special websites and sharing apps to further their political goals and aspirations. Some would tap a competent search engine optimization company to make them more visible online. Even government offices have started optimizing their sites for better search engine rankings.
The Goals of SEO
Many businesses and individuals prefer a search engine optimization company that can help them in the following areas:
World Politics and Social Media
Political aspirants like Hillary Clinton and outgoing United States President Barack Obama are frequent social media users. They have increased their popularity thanks to a youthful marketing team that strongly advocates the use of Twitter, blogs and other social media platforms. Democrats may be technology-savvy but the Republican bet, Donald Trump, is not far behind either. His Twitter following is a whopping 9 million plus while Hillary only has more than 7 million followers. If Twitter following alone would be enough to win an election, then Trump has an edge over his political rival.
Google has triumphantly predicted numerous outcomes over the last few years thanks to Google Trends. From likely election winners to voting decisions on important national issues, Google’s ability to pick up trends based on keyword search frequency and user interaction has been accurate most of the time. The hashtag #Brexit has been trending for a number of months now. True enough, Brexit did happen and Google could not have been more accurate. If you go to the local Google search engine of each country that is about to hold an election, you would be surprised to know that the candidate who trends the most usually wins the election.
Did we not mention that Xi Jinping has a Weibo account (China’s version of Twitter) and even the Russian government has put up an official Twitter channel for Vladimir Putin? These leaders sure know how to use social media to their advantage.
The impact Twitter and Google have on the sentiments and sensibilities of Internet users means that search engine optimization is an indispensable strategy for achieving political goals or improving the face of politics. Social media, after all, is just part and parcel of the bigger picture that is SEO.